NeXT was an American computer and Software company founded in 1985 by Apple computer co-founder Steve Jobs, based in Redwood city, California,that developed and manufactured a series of computer workstations intended for the higher education and business markets. NeXT was founded by Jobs after he was fired from Apple, along with several co-workers. NeXT introduced the first NeXT Computer in 1988, and the smaller NeXTstation in 1990. The NeXT computers experienced relatively limited sales, with estimates of about 50,000 units shipped in total. Nevertheless, their innovative object oriented NeXTSTEP operating system and development environment were highly influential.
The main target audience are people who would like to grow to a better version of themselves and learn something new everyday.
Age : 39 Years old
Job : CEO
Location : Palo Alto, CA
Income : $$$
A business owner who is growing his company. He always has an active role in his business. He has his hands in almost every job function and struggles to delegate tasks to his employees.
Sometimes John’s uncertainty is an obstacle in the way of his work since he cannot trust to give a task to his employees and that makes him tired and overworked.
John has a business degree and got his Masters in Computer Science from MIT and he really cares about the education. He is always looking for smart and talented newly graduates to join his company.
John believes nothing is more important than education so, he tries to help younger hardworking interns who wants to pursue higher education.
John is single and spends his weekends with his friends,brainstorming and discussing business.
John tries to find a balance between his personal life and work so he can travel and explore new places. It is important to John to live a balanced life so he can be a better leader.
Smart phone, laptop and smart watch are tools that are inseparable from John since he constantly gets emails and updates from work even on weekends
Our Old Identity
In 1986, Steve Jobs paid renowned graphic designer Paul Rand $100,000 to create a visual identity for his computer company. Rand developed a unique 100-page proposal book for the NeXT logo that walked the reader step-by-step through the conceptual process to the final outcome.
Inspiration and Keywords
Education is the process of receiving or giving systematic instruction, especially at a school or university.
Action is the fact or process of doing something, typically to achieve an aim.
Advancement is the promotion of a person in rank or status. Just like opportunities for career development or progressing.